For wellness brands with premium products priced $30–$80
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5 questions to answer before you create product visuals.
Most wellness brands spend on photography before they know who they're selling to, what that person needs to feel, or what they're competing against. This checklist fixes that.
CGI Forge — Free Resource
Wellness Brand Visual Strategy Checklist
1
Step 1
Who is actually buying this
2
Step 2
What do they need to feel before they buy
3
Step 3
What are you competing against visually
4
Step 4
What is the one visual message
5
Step 5
Which trust signals apply
What's inside
A 20-minute working document
Not a PDF to save and forget. Five questions that force clarity on your buyer, your message, and your competition before a single render gets made.
01
Step 1
Who is actually buying this
Six buyer archetypes. Identify which one your product is actually for and what they're already thinking before they find you.
02
Step 2
What do they need to feel before they buy
Trust, aspiration, confidence, safety, discretion, belonging. One of these is doing more work than the others for your product.
03
Step 3
What are you competing against visually
Your top three competitors. Where your visuals currently sit in that landscape and where the gap is.
04
Step 4
What is the one visual message
Five options. The product works, the brand is legitimate, it is worth the price, it is for someone like me, it is safe to buy.
05
Step 5
Which trust signals apply
Nine trust signals. Third party tested, clinical study, ingredient sourcing, dosage transparency, certifications, and four more.
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Enter your email and get instant access. Takes 20 minutes to complete. Most brands find at least two gaps they had not noticed before.
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