Heyyy: 5.8% Average CTR
on Launch Campaign
How 3D product visuals helped a UK men's wellness subscription achieve 2–3x industry ad performance, competing against brands with 8-figure budgets.
Per-ad performance
| Ad | Link clicks | CPC | CTR |
|---|---|---|---|
|
|
6,970 | £0.06 | 8.26% |
|
|
2,962 | £0.13 | 4.54% |
|
|
930 | £0.07 | 6.21% |
|
|
142 | £0.12 | 4.38% |
Competing in one of the hardest wellness categories
Heyyy is a UK men's wellness subscription offering ED treatment, hair loss solutions, and fat loss support.
The problem:
- Men's wellness subscriptions compete against Hims, Manual and Numan — all with 8-figure marketing budgets
- Sensitive product categories (ED, hair loss) require trust and discretion
- Subscription commitment is a harder sell than a one-time purchase
- Premium pricing (£60+/month) requires premium presentation
- Target customers are skeptical, burned by ineffective products and scammy wellness marketing
What they needed:
Product visuals and ad creatives that would:
- Stand out in UK wellness-saturated social feeds
- Build trust with skeptical buyers for sensitive products
- Justify subscription commitment, not just a one-time trial
- Remove stigma from men's health topics
- Compete visually against established brands with massive budgets
Built a complete visual system for the brand launch
Product Renders:
- 20+ render variations across all SKUs
- Hero shots, lifestyle contexts, detail shots
- 4 primary variations testing different angles (used as ad creatives)
- Trust signal emphasis (science-backed, discreet packaging)
- Animated GIFs for website
All four creatives beat the benchmark
Every ad cleared the 2–4% wellness industry standard. The best performing creative hit 8.26% CTR — more than 4x the category benchmark.
Campaign totals:
- 6,970 link clicks
- £0.06–£0.13 average cost per click
- 5.8% average CTR across all 4 ad creatives
Three factors drove the performance
The 5.8% CTR did not happen by accident.
Premium but Approachable Aesthetic
The renders avoided two extremes:
- Not overly clinical/medical (would feel cold, pharmaceutical)
- Not overly lifestyle/aspirational (would feel unrealistic)
Instead: Clean, confident, normalized. Premium quality without being intimidating.
Trust Signal Hierarchy
Every render emphasized:
- Product quality (materials, packaging details)
- Science-backed positioning (subtle clinical cues)
- Professional, discreet presentation
- Subscription value (monthly delivery positioning)
Platform Optimization
Each render was designed to work as a standalone ad creative:
- Scroll-stopping composition (no heavy text needed)
- Clear focal point (product hero)
- Mobile-first framing
- Clean backgrounds that work across platforms
Three questions that determine the direction of every wellness visual project
Not demographics. Psychographics. For Heyyy: Men seeking legitimate solutions to sensitive issues — discretion and results, not shame.
For subscription wellness: Trust (will this work?), confidence (worth recurring cost?), safety (legitimate brand?).
For Heyyy: Established UK brands (Hims, Manual, Numan) with massive budgets. Needed premium positioning without feeling inaccessible.
Interested in Similar Results?
Projects start at $2.5K for wellness brands.
What you get- Strategic brief (answering those three questions for your brand)
- Custom 3D product renders optimized for ads, website, and socials
- Animated assets (GIFs, product animations)
- Multiple strategic variations for A/B testing
- Delivery in 7–10 days (single product line)
Process
- Brief form (15 min: who's buying, what they need to feel, competitive context)
- Visual direction proposal
- Render delivery + one revision round